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Packaging Sustainability at London 2012 Olympics

Friday, July 20, 2012

How Packaging is having a key role at the London 2012 Olympics...

The opening ceremony on Friday 27th July marks the beginning of London 2012 Olympic Games, and if you've seen what’s trending on Twitter you’ll know we are in for a treat from our very own Danny Boyle. #savethesurpise

60,000 fans have been sworn to secrecy after watching Boyles dress rehearsal. But, Friday, all will be revealed in a spectacular extravaganza that will spark 2012 to life.

While the Olympic legacy is often viewed as a sporting or social one, there is also an opportunity to leave a lasting legacy on the UK’s sustainability infrastructure.

“If you’re going to do the games on this scale, then it has to do something positive and lasting for that host country”- says David Stubbs, LOCOG- Head of Sustainability.

A ‘Zero Waste Games’ was one of the London 2012 Olympics flagship commitments. 40% of waste at the Games comes from food or contaminated packaging. So compostable and recycled packaging, used in conjunction with a closed loop composting/ recycling process, has been a cornerstone in the greenest Games ever.

The Olympics is the biggest ever example of closed loop waste management. Zero waste is no longer a fantasy.  It’s here, it works and it can work for your company or event too. So please do get in touch if you want to know more.